To quote the man himself: “People will never be replaced by machines. In the end, life and business are about human connections. And computers are about trying to murder you in a lake. And to me the choice is easy.” Michael was a genius.
I’m in the process of thinking about what the design of ‘brata’, a multidisciplinary studio, should be, and I came to the conclusion that the most important aspect is the people. The core of the business is the people. Yes, we are looking for interdisciplinary solutions, but for interdisciplinary people problems.
We choose to focus on the good people on this earth. Contrary to what many will believe, there are good and bad people. The studio wants to be filled with good people. If you are a good person, you are brata.
We are all actively making brata.